A guide to Custom MADE

A guide to Custom MADE

We know your interior’s personal to you. That’s why we created Custom MADE. A collection of our bestsellers and fresh new formats, in (almost) endless combinations of fabric, material, colour and finishes. Because when it comes to your home, the choice should be all yours. Rob and Roger – our Heads of Upholstery and Furniture Buying – explain more.

Sofas, sofa beds

& armchairs

In the living room, you can select your style of seat, plus the fabric, colour and leg material. “We wanted to give our customers a larger choice on some of our bestselling shapes,” explains Rob. “It’s allowed them to create something that really works for their space.” And after you’ve made that decision? You’ll just have to choose what to watch tonight.

For a statement colour pop, Doris, Tobias or Bodil are your best bets. Harlow’s generous formats offer plenty of space to settle in, or go for Tubby in a compact space. To keep it classic, try Sofia, Oksana or Margot – pick your shade of velvet, and light or dark wooden legs. Got guests? Then opt for a sofa bed like Milner, Helena or Fletcher. Choose your fabric, colour and mattress type. Sitting or snoozing is dreamy with these.


Choose your size, storage options, fabric and legs to create a bed that's unique to you. “Alongside our bestsellers, we developed standalone shapes for our Custom MADE platform, after seeing a demand for something more elevated,” says Rob. Each one is made to order in Europe – so you can rest easy knowing it’s crafted with quality.

Traditional, with a twist? That’s Romare. The button-back headboard gives it a premium feel, and you’re spoilt for choice with copper, brass or nickel legs. Into all things retro? Then you’ll love Cory, with its quilted headboard and tapered legs in walnut, natural or black stained oak. And if you need somewhere to stash those spare throws and cushions, you’re in luck – both can be fitted with a storage ottoman or drawers.


Your style’s one of a kind, so your wardrobe should be, too. Select the finish, frame, and door type. The interior package? That's also up to you, as Roger explains: “From extra hanging space to mirrored doors for ease, we’re proud to have created something unique that can be tailored to people's individual needs.” Oh, and we'll send a professional to assemble it, free of charge.

Caren comes in multiple size and frame options, with metal handles and silent soft-close doors. If you’re into all things modern, then check out Amadeo. Choose between an oak or grey frame, and matte, mirrored or coloured glass doors. You get up to 300cm in width, plus two shelves and a hanging rail in each section. Bedroom on the small side? Then meet Malix. The sliding doors (available in matte, glass or mirrored finishes) take up minimal space.


You bring the food, and we’ll provide the bespoke dining table. Designed in-house and crafted in Europe, our Custom MADE tables come in over 80 combinations of style, size, and finish. “The modern dining table is the hub of any home,” Roger explains. "We wanted our offerings to be premium enough to withstand the most sophisticated of dinner parties – and messiest of family meals – but without the high price tag you’d expect.”

Corinna’s made for refined dining. Pick a wooden or concrete-effect top, and black metal, brass, oak or walnut legs. With Harrison, you can customise the solid oak legs with three paint options. Everyone’s invited here – both tables have room for up to 12. Looking for something smaller? Niven’s the one for you – it seats 4, 6 or 8. Mix and match natural wood finishes with brass, concrete or powder-coated metal. Now, gather round.