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By Georgsen

No nonsense design. That’s the philosophy at By Georgsen. The studio behind some of MADE’s most loved collections, like Campton and Aveiro. Founder Morten and his team know a thing or two about creating a bestseller. Their secret? Putting an equal focus on function and form, to produce furniture that “makes people and their homes happier.”

In their bright Valencian studio, you’ll find the team bouncing around ideas, sketching on whiteboards and refining designs using digital models. Their inspiration? The world around them. Think cars, street signs and people. And Morten’s been known to get his best ideas on long-haul flights. Now that’s blue-sky thinking.

Morten’s a lover of natural materials, and believes that traditional crafting methods are the best. “There are only a few sturdy materials you can use, otherwise it just doesn’t work,” he says. His favourites?  Wood and metal, and simple upholstery in Scandinavian shades. Classic, meet Nordic. 

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